BROCHURE | THE STANDARD AT SOUTH MARKET

Client: The Standard at South Market, a luxury condominium development by The Domain Companies

Project: To create a robust brochure that would move presale efforts forward.

Work: This was a unique project, as The Standard needed to generate condo presale interest while the building was under construction. Working with Square Feet Design, I developed a brochure outline and rewrote an early copy draft to match The Standard’s brand and goals. I then led the editing and proofreading process until we were ready to print a beautiful brochure.

Results: The Standard was New Orleans’ fastest selling condominium development, breaking a record for the highest priced condo ever sold in the city.